The business card must be consistent with the entire coordinated image of your brand and be clear in what you want to communicate. In graphic design it is necessary to take into account the peculiarities of your brand and enhance them through a concept that can be found in all other communication tools such as the website, the letterhead or the outfitting of the store. If the brand in question wants to bring out the creative aspect, it can aim for materials and formats that allow it to stand out from the competition label printing in Mount Pleasant, SC.
If the company is sensitive to green issues, it can choose a ticket printed on recycled paper or an online printing service with FSC certification. The latter guarantees that the products are printed in compliance with strict environmental, social and economic standards.
Essentiality : from the classic card in horizontal format to the most disparate forms of creativity in terms of dimensions and materials, what counts is an essential graphic that focuses on contact information and does not overload the reader with superfluous information. Entering the URL of your social channels and the respective logo is, for example, not very functional information: it is always better to enter the address of your website (also accompanied by a QR code possibly) and make it a hub for all other information. Like any communication tool, the business card also requires clarity and correctness of the information on it. A business card does not allow typos, the text must be legible, with an understandable font and free of shading.
Creativity: the business card is a tool that tries to reconcile the tradition of a gesture with communicative innovation. Printing business cards customized in size, shape and choice of material is a way to do personal branding and to strengthen your brand identity . The business card must be able to communicate the values of the brand and encourage contact by intriguing the customer.
Double intended use: if the information to be placed on the business card occupies only one side of it, you can think of designing a product with a double intended use and printing it on both sides.