No matter how good your content is, if it is not SEO optimized, search engine crawlers are unlikely to list your content on the top of search results, and it is not going to reach a wider audience. What a waste of content it is if it does not reach people who are looking for it. See, content is not the key here, SEO-optimized content is. If you have written a great blog about ‘best pet foods for Labrador puppy’, you will want your blog to reach more and more people who specifically search for this keyword. But what if your blog is shown to a person who searches for ‘best puppy to own’, it is of no harm in any way, but it is not going to be relevant to the customer, and they are unlikely to convert and leave your website without going through your content. This is the importance of good SEO-optimized content as it brings quality audience who are looking out for the content and services you provide, which can help drive more sales and conversions.
Free and trust
There are many benefits of seo services but the best advantage is that you don’t need to pay a single penny for your blogs/articles to rank, unlike in SEM or PPC where you pay a certain amount to rank your blog as an ad. As per a survey by Google, more than 67% of people prefer to click on organic results rather than the paid ad results. And the reason is simple, human psychology. Organic results tend to create more trust among people than paid results.
Is there anything more important than creating trust among people for a brand? Absolutely no! If people trust a brand, it is likely to be successful. SEO promotes brand recognition, and creates trust, leading to increased sales and conversions over the long term.
Once you have written good SEO-optimized content with all the hard work, now sit back and relax. You will earn passively from your content even when you’re not working or sleeping because it will keep driving quality traffic to your website. Thousands of Google searches occur every second, so people who require answers and services you provide will keep converting because you rank higher organically and the trust you built among your audience due to good SEO-optimized content.